84

The collaborative and shared economy is experiencing unprecedented development in most developed and developing countries. In these networks, trust between exchange partners is crucial. Prior studies have rarely outlined the importance of trust and its relationship with consumer satisfaction. Our paper is based on an exploratory field study of declarations extracted from forums, blogs and pages of the worldwide leader of carsharing, the French company, BlaBlaCar. Our results confirm the main dimensions of trust, related to both the service provider and partners. We demonstrate the emergence of a form of trust based on a common vision of a society in which human relations are built on reputation, legal and insurance guaranties enhancing mutual trust.