78

Increasing the level of participation in cancer screening programs among non-participant female target groups is the goal of institutional health actors. What about the meaning that women give to these practices and the campaigns that promote them? This is the question that guides the article through the study of the reception of cancer screening campaigns among women. The first results of an ethnological study carried out in Ile-de-France among underprivileged women and an analysis of some online contributions posted as part of the French consultation with the citizens on the issue of breast cancer make it possible to approach how they appropriate institutional discourse promoting screening according to their own experience. At the end of the day, appropriation oscillates between adherence, negotiation, and opposition, and relates to socially differentiated meanings.