Representations of alcohol use by elders, through advertising in the first half of the XXth century
Type de matériel :
TexteLangue : français Détails de publication : 2016.
Sujet(s) : Ressources en ligne : Abrégé : Throughout the twentieth century, images of the use of alcohol have largely changed at the same time as the evolution of the modes and the amount of the intake of alcoholic beverages. If, before World War II, the image of older people could be associated with alcohol intake in some pictorial representations, these evocations seem to have completely disappeared. Through images from advertising, a reflection is proposed on the evolution of representations suggesting a connection between alcohol and ageing. Thus, an approach integrating the beliefs may help to improve relations between today’s health care providers and older people whose life course and initial socio-cultural environment have been very different.
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Throughout the twentieth century, images of the use of alcohol have largely changed at the same time as the evolution of the modes and the amount of the intake of alcoholic beverages. If, before World War II, the image of older people could be associated with alcohol intake in some pictorial representations, these evocations seem to have completely disappeared. Through images from advertising, a reflection is proposed on the evolution of representations suggesting a connection between alcohol and ageing. Thus, an approach integrating the beliefs may help to improve relations between today’s health care providers and older people whose life course and initial socio-cultural environment have been very different.
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