Artificial intelligence and marketing: Ethical challenges and research horizons
Type de matériel :
TexteLangue : français Détails de publication : 2026.
Ressources en ligne : Abrégé : The integration of AI into marketing raises many ethical questions. While practitioners and researchers are becoming increasingly concerned, current research is still limited. This systematic literature review provides an overview of the main issues relating to the ethics of AI in marketing and proposes a future research agenda for areas that have not yet been fully explored.
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The integration of AI into marketing raises many ethical questions. While practitioners and researchers are becoming increasingly concerned, current research is still limited. This systematic literature review provides an overview of the main issues relating to the ethics of AI in marketing and proposes a future research agenda for areas that have not yet been fully explored.
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