Environmental Frugal Innovation: A forthcoming Competitive Advantage for the Firm?
Type de matériel :
TexteLangue : français Détails de publication : 2017.
Sujet(s) : Ressources en ligne : Abrégé : Innovation by Technological Sophistication as well as Marketing is inducing an overbid because of extensive abuse of resources and also by often neglecting negative externalities, before, within and after a product launching. However indispensable for occidental firms, such a type of Innovation is costly and most of the time wasteful. This is why Frugal Innovation, among others, is an alternative proposal to reduce costs. By the way, after an academic presentation of frugal innovation, we put forward Environmental Frugal Innovation as a basis for a Competitive Advantage.
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Innovation by Technological Sophistication as well as Marketing is inducing an overbid because of extensive abuse of resources and also by often neglecting negative externalities, before, within and after a product launching. However indispensable for occidental firms, such a type of Innovation is costly and most of the time wasteful. This is why Frugal Innovation, among others, is an alternative proposal to reduce costs. By the way, after an academic presentation of frugal innovation, we put forward Environmental Frugal Innovation as a basis for a Competitive Advantage.
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