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The development of medical tourism is not simply the result of price difference between developed and developing countries; it is also the result of the Internet spread. This article presents the outcomes of an empirical study focusing on the role of informational, social and relational Internet functions in changing the perception of medical-tourist. The medical-tourist sees more the medico-touristic service as an experience service and not as a credence one. This perception change allows the understanding of why medico-touristic services are marketed on the Internet while they should not be theoretically.