Organizational change at Ford Motor Company in the face of international financial crisis
Type de matériel :
TexteLangue : français Détails de publication : 2016.
Sujet(s) : Ressources en ligne : Abrégé : This paper discusses the organizational changes implemented at Ford Motor Company in the face of the financial crisis which allowed the company to move from a multibillion dollar loss in 2006 to five consecutive years of annual profits from 2007 to 2012. The organizational changes at Ford have been attributed to the leadership of Alan Mulally, who was the Chief Executive Officer of Ford. This article discusses the change management strategies that Mr. Mulally implemented to modify the corporate culture and operating procedures at Ford and to bring about organizational success.
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This paper discusses the organizational changes implemented at Ford Motor Company in the face of the financial crisis which allowed the company to move from a multibillion dollar loss in 2006 to five consecutive years of annual profits from 2007 to 2012. The organizational changes at Ford have been attributed to the leadership of Alan Mulally, who was the Chief Executive Officer of Ford. This article discusses the change management strategies that Mr. Mulally implemented to modify the corporate culture and operating procedures at Ford and to bring about organizational success.
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