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Sometimes ethics limits its take on machines as if they were neutral instruments. In opposition, Simondon believes that technology endows humanity with a new normativity. He raises the question of alienation: the conditions of moral choice are rendered “other” by technology. Thus, the cause of alienation lies in human ignorance of the true nature of machines. Simondon topples the traditional perspective by claiming that machines must be understood before they can be judged. Ethics, therefore, becomes relational: it morally evaluates our relations with machines and with the world via machines. This sheds new light on ethical issues in robotics. We consider three types of problems: the ones analyzed by Simondon; those he did not study, since he couldn’t truly grasp the underlying technology; and finally, the ones he flagged as urgent, with which philosophers of technology have struggled up to now.