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This paper analyses different forms of social and educational family support in Italy. The frame of these interventions is a welfare system in transition, characterized by the development of community care work and the cooperation between public authorities, private citizens, and informal networks. This cooperation requires refocusing social actions towards empowerment and capacity-building in local communities and calls on professionals to develop listening skills and so to be able to adjust their actions moving from people’s real needs. It also represents a serious challenge to prevent the risk of welfare commercialization, particularly high in flexible and plural welfare systems. The research is focused on relational interventions and aims to explore the process of the initiation and evolution of small number of parental support activities (13) and to highlight the professionals’ role in the multiple level relationships they are engaged in.