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With globalization, demand for tourism has undergone profound changes that have been a challenge to destinations and territories. Striving for visibility and legibility in destinations is a challenge for any policy concerning tourist attractiveness. This paper shows the richness and relevance of the concept of tourism clusters as applied to a destination’s attractiveness. This type of cluster is what binds the information value chain and is the basis of competitiveness among actors and of the attractiveness of tourist destinations. The paper first presents the attributes of an attractive destination through a study of the literature, and shows that clusters can be put at the service of tourist destinations. Finally, the paper shows that tourism clusters are based in a constructed logic that can generate a business ecosystem. The originality of this work lies in the introduction of the notion of clusters in a perspective of business intelligence. The tourist destination is a construction, a network, not a collection of juxtaposed actors. This reading grants the tourism sector the status it deserves for its contribution to countries’ growth.