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In the face of the COVID-19 pandemic, companies had to quickly find crisis management solutions, especially during periods of national lockdown. The use of the cloud became a necessity, including for companies that had previously been postponing its adoption. The objective of this article is to identify how this change in practice and the use of digital technology have become a crisis management imperative by identifying the factors that have positively or negatively influenced the adoption of the cloud. For this, we drew on the technology-organization-environment (TOE) framework and conducted semi-structured interviews with eleven managers from Tunisian companies that acquired the cloud service during the pandemic period. Our study sheds light on the key roles played by the cloud during the health crisis and reveals that, even though all the companies studied called on it to ensure business continuity, in the case of the largest companies, it was used to accelerate their digital transformation, while the smaller companies adopted it as a matter of survival, using it to seize market opportunities and maintain commercial relations with their customers. Small and medium-sized enterprises, on the other hand, tended to use the cloud for its collaborative features and to ensure internal communication. Several technological, organizational, and environmental factors of technology adoption have been identified to clarify the role played by the cloud in crisis management.