The Influence Strategy of Strategy Consulting Multinationals Seeking to Impose Their Offer on Markets
Type de matériel :
TexteLangue : français Détails de publication : 2012.
Sujet(s) : Ressources en ligne : Abrégé : Strategy consulting firms dominate the market by generalizing managerial doctrines that impose the use of adapted practices. They define new management methods, dismantle established routines, and lead a vast target to the use of devices adapted to their new standards. This study aims to decipher these operations through a theory of managerial modes in order to improve our understanding of market-shaping techniques. The aim is to develop our understanding of the field of influence.
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Strategy consulting firms dominate the market by generalizing managerial doctrines that impose the use of adapted practices. They define new management methods, dismantle established routines, and lead a vast target to the use of devices adapted to their new standards. This study aims to decipher these operations through a theory of managerial modes in order to improve our understanding of market-shaping techniques. The aim is to develop our understanding of the field of influence.
Réseaux sociaux