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The Moroccan state’s concerns about the responsible practices of Moroccan organizations have led it to set up, over the past decade, economic instruments encouraging the adoption of responsible behaviors by businesses in general, and SMEs in particular. The purpose of this article is to identify the extent to which these economic instruments are effective and act to encourage SMEs to develop responsible behavior. A qualitative exploratory study was conducted among fifteen Moroccan SME managers. The results show that the pressure of economic instruments is a source of persuasion and awareness-raising and hence leads a majority of SME managers to take into account CSR issues. The information and communication conveyed by the state on these instruments also seem to influence SME managers’ behavior.