Active resilience, the cornerstone of firm competitiveness in the post-COVID-19 era: Industrial sector companies in Morocco
Type de matériel :
TexteLangue : français Détails de publication : 2021.
Sujet(s) : Ressources en ligne : Abrégé : The objective of this article is to explore the new perception of competitiveness of Moroccan industrial companies in the post-crisis period, through an exploratory study of seven large industrial companies certified in Morocco from the perspective of resource-based theory (Barney 1991; 2001). To achieve this, we used a method of triangulation of data sources (interviews and other data sources) and two qualitative data analysis softwares (Nvivo V12 and IRaMuTeQ). The results showed that these companies seek to acquire a set of resources, reflecting an active resilience capacity essential to the development of a sustainable competitive advantage.
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The objective of this article is to explore the new perception of competitiveness of Moroccan industrial companies in the post-crisis period, through an exploratory study of seven large industrial companies certified in Morocco from the perspective of resource-based theory (Barney 1991; 2001). To achieve this, we used a method of triangulation of data sources (interviews and other data sources) and two qualitative data analysis softwares (Nvivo V12 and IRaMuTeQ). The results showed that these companies seek to acquire a set of resources, reflecting an active resilience capacity essential to the development of a sustainable competitive advantage.
Réseaux sociaux