Sociologist in the Company: Reflections on Knowledge Complementarities
Type de matériel :
TexteLangue : français Détails de publication : 2008.
Ressources en ligne : Abrégé : When a service company mobilises its marketing department to improve customer satisfaction, how can a sociologist help ? In the face of the reactivity required by the company, the longer timescale favoured by the sociologist represents one resource. If the sociologist can obtain recognition for the multi-dimensionality of his analyses, he can provide a fresh look at professional practices and the expectations of the clientele. However, the success of such a project requires the sociologist to be able to form relationships with his various contacts before commencing his work that are likely to bring together the principles of both research and action.
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When a service company mobilises its marketing department to improve customer satisfaction, how can a sociologist help ? In the face of the reactivity required by the company, the longer timescale favoured by the sociologist represents one resource. If the sociologist can obtain recognition for the multi-dimensionality of his analyses, he can provide a fresh look at professional practices and the expectations of the clientele. However, the success of such a project requires the sociologist to be able to form relationships with his various contacts before commencing his work that are likely to bring together the principles of both research and action.
Réseaux sociaux