Pharmacists and the media exposure of specialties in the nineteenth century
Type de matériel :
TexteLangue : français Détails de publication : 2014.
Ressources en ligne : Abrégé : Perceived as particularly degrading by early nineteenth century pharmacists, advertising continued to develop to the point of becoming ubiquitous by the eve of the war. Used primarily for the category of products known as “specialties,” it took on many forms (posters, catalogs, notices, and scientific columns), diversified, and accompanied the rise of the use of medication. As they gained exposure, specialties became more legitimate and came to dominate the shelves of pharmacies.
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Perceived as particularly degrading by early nineteenth century pharmacists, advertising continued to develop to the point of becoming ubiquitous by the eve of the war. Used primarily for the category of products known as “specialties,” it took on many forms (posters, catalogs, notices, and scientific columns), diversified, and accompanied the rise of the use of medication. As they gained exposure, specialties became more legitimate and came to dominate the shelves of pharmacies.
Réseaux sociaux