On the radio and in magazines: Cross-media contents for the youth in the 1960s
Type de matériel :
TexteLangue : français Détails de publication : 2013.
Ressources en ligne : Abrégé : Young baby-boomers were the first to become independent consumers of cultural programs. For them, the media landscape was no longer limited to a range of publications, but included novel, cross-media products. Three years after it was created, the radio show “Salut les copains” became a magazine. Photo stories, studio portraits, posters, and song lyrics provided a new depth to the myth of trending idols. This initiated the multimedia promotion of productions geared towards youth culture, which became well- developed over the following decades.
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Young baby-boomers were the first to become independent consumers of cultural programs. For them, the media landscape was no longer limited to a range of publications, but included novel, cross-media products. Three years after it was created, the radio show “Salut les copains” became a magazine. Photo stories, studio portraits, posters, and song lyrics provided a new depth to the myth of trending idols. This initiated the multimedia promotion of productions geared towards youth culture, which became well- developed over the following decades.
Réseaux sociaux