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“Capture Land” is a song from Chronixx’s second album (2014), a video clip, and a short film by Nabil Elderkin that came out the same year. I apply a textual and contextual analysis to these materials in order to study the collective memory that they stage. It appears that slavery remains the matrix from which Jamaica understands the socio-economic condition of the majority of its population. The moral condemnation of slavery and of European conquest is articulated to the diasporic sentiment, and “Capture Land” stages the desire to “return” to Africa. The character of the Rastafari keeps on embodying the racial, social and political identities of Jamaica, and therefore anchors firmly contemporary reggae as the legacy of roots reggae from the 1970s and the 1980s.