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This article presents new developments in the way that the German foreign intelligence agency Bundesnachrichtendienst’s communicates with the wider public. To analyse these developments, the article uses the concept of ‘public intelligence’, which serves as an umbrella term for different forms in which European and Anglo-Saxon intelligence agencies release information to the wider public. After presenting a short overview of the small, intelligence studies literature on ‘public intelligence’, the article presents observations in particular about the BND’s new visitors’ center and its recent, high profile recruitment campaign, which launched a new ‘recruiter brand’ for the BND. A brief concluding analysis offers some analytical thoughts about what kind of research avenues exist in the field of public intelligence and whether the BND’s new strategic communication translates into substantial, public transparency.