41

This article explores how educated working women, who are active in Senegal’s Sunni Islamic reform movement, negotiate spirituality as well as politicized identities within transnational flows of capital, media and goods, from the West and from countries in North Africa, the Persian Gulf, and the Middle East. In multinational companies, these female adherents reinforce their personal religious ethics with symbolic displays of affiliation with the Arab world, defiance of Western cultural norms, and by adopting certain individualist accommodations of the demands of neoliberalism.