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Bora Bora is the tourism showcase of French Polynesia. This is the island of Raromatai where the population growth is the most important, with a positive migration balance. While Tahiti and the rest of French Polynesia have been experiencing an overall economic crisis since the late 2000s, Bora Bora seems to be more spared and maintains a dynamic of economic development. According to ISPF data, nearly 300 new companies were registered in 2016.The challenge of this article is to show how this entrepreneurship develops. Who are these neo-entrepreneurs? Are they from the island or do they come from outside? How does the analysis of their status in the place, their personal and spatial trajectory, their social, spatial and financial capital make it possible to understand their ability to run businesses, or in other words, how they harness their entrepreneurial capital?The article highlights the dual logics at work in island economic development: logics of opportunism of local populations who rely on the tourist attraction of the island to develop an activity more or less related to tourism and exogenous logics of neo-entrepreneurs from outside who according to their profile will have more or less difficulties to get involved in the economic and social dynamics of this island territory.