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In a context of growing unemployment, the creation of individual enterprises is thriving. Advocated by the state and relayed by practitioners since the beginning of the 1980s, self-employment is promoted through different formalized strategies that converge into the construction of a sector dedicated to the assistance to and the accompaniment of enterprise creation. Although of little interest to the beneficiaries, these strategies as well as the organizations that emerge in this sector foreshadow the new job creation policies. This article shows how these new social and legal technologies allow the entrepreneurs-to-be to see their work conditions become more secure and increasingly similar to the condition of waged labor, while the guarantees associated with this condition continue to unravel. As a result, the new frameworks offered for assisting entrepreneurship multiply and become increasingly complex, while the profile of those who adopt them become increasingly “normal”.