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In the past two decades, liberal professions, entrepreneurs and corporate executives have supported in an unprecedent way political candidates from the liberal right. On the basis of a series of investigations carried out between 2007 and 2017 with inhabitants of the 16th arrondissement of Paris, this article examines the mediations that contribute to shaping right-wing vote as conforming to the interests of this business bourgeoisie. It shows that partisan framing plays a very indirect role in the electoral mobilization of these populations, as the latter entertain a social distaste for forms of understanding of politics perceived as popular or scholastic. Rather, party identification is the product of their early embeddedness, in childhood, in a bourgeois memory thread that is irretrievably familial and political; this is actualized, through their lifecycle, through the intense and elective sociability that characterizes these social groups. However, this closed-in reproduction is not always self-evident. And this uncertainty informs small generational adjustments in the forms and contents of this conservative political socialization.