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“Our North, it’s the South”. With this highly symbolic slogan, on 24 July 2005 – commemoration date of the birth of the Libertador Simon Bolívar – the new television channel Telesur inaugurated its first programme. In February 2004, at the 12e Group of 15 Summit held in Caracas, Venezuelan President Hugo Chávez launched the idea of creating a South-American television channel with programming realized by Latin Americans themselves. The initiative, intended to counter the “mediatic hegemony” of the large internationally-beamed American chains which dominate the news and information sector, is certainly an ideological and political one. But it is also historic and cultural. It aims to broadcast and respect the pluralist view that the different peoples of Latin America have of their own continent and of the world. Telesur positions itself as an alternative and independent media. It has adopted a policy of mass communication and is engaged in a new media war, in the perspective of becoming an overall integrated regional service aiming to foster South-South relations.