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Craving, a compelling need to consume alcohol, is the object of repeated struggle for most people trying to cure their addiction. Considering the addiction as a solution that simultaneously erases any representation of the initial suffering, a psychoanalytical listening of the craving would facilitate a work of psychic figurability often necessary to the separation of this addiction. This strong craving can be considered as a psychic trace thanks to which, in the course of psychotherapy, the issues linked to and the meaning of this use of the product can emerge.