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The emergence of Covid-19 and the necessary modes of regulation of the pandemic have opened a reflection on the contemporary societal model and the possibility of the “day after” in rupture with the capitalist system and its liberal economy. Therefore, we propose an analysis of the “biopolitical” treatment of the pandemic in order to identify the coordinates of a new societal paradigm: that of a regime of domination by the rehabilitated digital “lathouses” of social utility. A mode of governance of the human being that presents itself as a solution to the subjective wandering produced by the “discourse of the capitalist”, as it was formalized in an unprecedented way by Jacques Lacan in 1972. In this context, we will emphasize what an analytic practice under transference allows, at the level of the singular, and its effects of social bond.