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Philosophers often deal with metaphors as if they depended on an exceptional and transcendent use of language. Such a view rests on the idea of ‘literal meaning’ as some intrinsic meaning of the words, independent of the context and of the use. This paper criticizes that representation, and attempts to show that, once one takes into account useincontext as the real ground of meaning, it is impossible not to acknowledge metaphors as a genuine and at the same time ordinary dimension of meaning. So, the paper, adopting a radical contextualist point of view, emphasizes the continuity between the so-called literal (more complicated and diversified than it might seem) and metaphorical uses.