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Popularized by “ultimate fighting” shows mostly broadcast on cable networks, the commercial diffusion of “mixed martial arts” benefits from fighting techniques that are all the more efficient since the fights are subjected to few or no rules. The vale todo, which is the literal translation of the Brazilian vale tudo, validates the idea that “there are no rules” in such fights. The internationalization of the vale todo conflates traditional Oriental references with an American or Brazilian imaginary where efficiency and showmanship go hand in hand. The case study of a vale todo event in Bolivia offers the opportunity to shed some light on the effects of internationalization upon martial practices, through the staging of fights opposing practitioners of Brazilian jujitsu and “kick-punch” fighters who command a wider range of techniques and are better trained.