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Produced exclusively by women, for the Western market, carpets from the Moroccan South are sold by men, who control and organize the market in carpets on the national and international levels. From one end of the chain to the other, these carpets pass from the status of artisanal production to that of work of art. The construction of the value of the carpet goes alongside a hiding of the women weavers, which makes it possible for the merchants to exploit the inequalities in social, ethnic and gender terms. This article questions the categories of art and craft industry, and is interested particularly in the questions of the imitation and the appropriation of production.