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Questions arose when popular uprisings broke out in Tunisia, particularly about how those groups were able to get together in spite of the government’s attempts at censure. Such questions arise especially since, for the first time, Internet technology seems to have been a point of departure for the diffusion of new ideologies. In a world where Internet social networks are exploding and are widely invested in by the people, involving new kinds of relationships, those networks seem to have been the backbone of a national coalition. Here we study the psychological dimension and the mechanisms which enabled that investment and the creation of virtual masses. We look at the relation between the psychoanalytic theories of certain foundational authors and the role of new modalities of modern communication in the creation of the masses.