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Developments in the news often illustrate the weakness of models of online distribution of cultural goods. To assess their viability, we need to look not only at the supply characteristics, but also at potential demand for these services. We offer some empirical criteria for assessing demand drawn from the 2005 “Household Living Conditions” Survey by INSEE, the French national statistical institute. We apply two methods (AHC and MCC) to identify consumer groups by the statistical cross-tabulation of their cultural participation and their ownership and use of information and communication technologies (ICTs). We use a multinomial logit model to test the determinants of membership in the five profiles identified, ranging from “univores” to “multi-omnivores.” Social status, social interactions, and generational effects explain these different profiles rather well.