An Insight into the Entrepreneurial Processes of "Mompreneurs." An Exploratory Study of Their Effectual Dynamic
Type de matériel :
TexteLangue : français Détails de publication : 2015.
Sujet(s) : Ressources en ligne : Abrégé : This article focuses on French "mompreneurship". It describes a situation in which a woman becomes an entrepreneur during her pregnancy or her child's pre-school period . Using an exploratory study of four cases of mompreneurs, this work highlights the effectual logic of the entrepreneurial process followed by these entrepreneurs. Early results suggest that the theory of effectuation is an appropriate and innovative framework for understanding the entrepreneurial development of mompreneurs.
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This article focuses on French "mompreneurship". It describes a situation in which a woman becomes an entrepreneur during her pregnancy or her child's pre-school period . Using an exploratory study of four cases of mompreneurs, this work highlights the effectual logic of the entrepreneurial process followed by these entrepreneurs. Early results suggest that the theory of effectuation is an appropriate and innovative framework for understanding the entrepreneurial development of mompreneurs.
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