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This paper discusses the concept of ‘authenticity’ by looking at how it develops using social-regional mobilization surveys conducted in Larzac since the seventies as a basis. It is less concerned with intrinsic social data than with a socio-political construction aimed at promoting mobilization and increasing adhesion to a cause. The development of authenticity assumes that there is a mechanism of social-territorial appropriation and we discuss the principle orientations of this and the motivational topics that make Larzac an exemplary place.