The Shopping Center as a Territorial Attractiveness Asset
Type de matériel :
TexteLangue : français Détails de publication : 2016.
Sujet(s) : Ressources en ligne : Abrégé : This article examines the role of local political representatives in the creation of shopping centers in France. Based on analyses of two projects (Bercy Village in Paris and Odysseum in Montpellier) we show that public actors have a strong influence. Elected officials in both cities possess strategic resources that allow them to take part in the definition of these building projects. To the commercial creation of shopping centers they have added a “political construction” process. In a competitive context, local representatives try to rethink the idea of shopping centers as assets that increase local territorial attractiveness.
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This article examines the role of local political representatives in the creation of shopping centers in France. Based on analyses of two projects (Bercy Village in Paris and Odysseum in Montpellier) we show that public actors have a strong influence. Elected officials in both cities possess strategic resources that allow them to take part in the definition of these building projects. To the commercial creation of shopping centers they have added a “political construction” process. In a competitive context, local representatives try to rethink the idea of shopping centers as assets that increase local territorial attractiveness.
Réseaux sociaux