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This article looks into how foreign urban models are employed as tools of public policy innovation in the field of architectural and urban planning. Focusing primarily on the appropriation of the “Reinventing Paris” competition by the City of Seoul, it seeks to reveal the context and motives for the adoption of the Paris model by tracing the process its production, dissemination, and appropriation. The article highlights the hybrid nature of the elements characterising the circulation of an urban model between global metropolitan regions: the original instruments, the network and the actors involved in its dissemination, and the process of appropriation. This process is analysed from the perspective of the notion of the rationalization of collective action in the rational myths system.