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Attempting to account for the recent emergence of American Conceptual writing, this article picks five terms that are involved in the preoccupations and theoretical statements apparent in the texts of Christian Bök, Craig Dworkin, Kenneth Goldsmith, and Vanessa Place. “Undecidable” introduces the debate that presides over the publication of the anthology Against Expression, designed as a manifesto to differentiate Conceptual poets from their Language predecessors. “Uncreative” analyzes the stakes of a self-definition of the movement focused on new media and the vogue of digital writing in the winning over of the general public. “Unprecedented” deals with the literary filiation of these poets, a filiation which cannot be reduced to Minimalism in the visual arts but includes Modernist poets, and the procedural work of the Language poets. “Unreadable” theorizes the methods of Conceptual writing in the perspective of cultural critique, as détournement proves to be only one of the strategies to undermine established discourses. “Unnerving” concludes with the return of ethos and pathos in the context of a logocentric poetics so as to hypothesize over the objectives of Conceptual writing.