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The COVID-19 pandemic has disrupted our society, forcing all sectors to devise new approaches and adapt to an online life. In a context underpinned by a potential surge of policy change, the environmental lobbying sector has had to be flexible and open to practicing new methods. The EU’s profound interest in environmental policy has been particularly evident in the European Green Deal, and this issue attracted the most intense lobbying during the first waves of the COVID-19 pandemic. However, the current emergency has generated new challenges, which have had an impact on the focus of lobbying, as well as on the visibility, coalitions, and tactics of environmental organizations. The results of the interviews conducted for this analysis show that digitalization has already invaded our society, so much so that the “age of Zoom” has not hampered environmental lobbying activities. In the future, however, lobbying will rely on hybrid strategies, while continuing to focus on green issues, which are now central for the EU.