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This article explores the transformation of the conduct of public action by the start-up. It conceptualizes a start-up spirit, understood in the Weberian sense, and underlines its transformative effects. The analysis of four field surveys highlights different forms of startupization of public action, that is, varied transformations of public action by the start-up, whose shared features point to a common shift in public action. This analysis further shows that the start-up is embedded in the bureaucracy so that that the start-up essentially contributes to a renewal of the bureaucratized conduct of public action rather than its subversion.