Subjective and measured time: Should we re-define trade areas?
Type de matériel :
TexteLangue : français Détails de publication : 2015.
Sujet(s) : Ressources en ligne : Abrégé : Determining trade areas is a major issue in the retail field. Faced with this problem, numerous academic studies have been proposed. These recognize the influence of the distance and thus the travel time in the modelling of the catchment area. Based on an empirical study, this research provides evidence that there is a gap between subjective time and actual driving time.
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Determining trade areas is a major issue in the retail field. Faced with this problem, numerous academic studies have been proposed. These recognize the influence of the distance and thus the travel time in the modelling of the catchment area. Based on an empirical study, this research provides evidence that there is a gap between subjective time and actual driving time.
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