From benevolent management to the work community: The case of Yves Rocher
Type de matériel :
TexteLangue : français Détails de publication : 2018.
Sujet(s) : Ressources en ligne : Abrégé : In 2018, Yves Rocher was ranked the best e-commerce website by FEVAD. However, the company chose HRM and management practices that are different from those observed in supply chain activities: it practices generalized benevolence in its management and work relations. The purpose of this article is to observe the reality of this benevolence. Using a grounded methodology, our research not only led us to see in what ways this benevolence was present in the company’s practices, but also to identify the foundation that made this benevolence operative: a community dynamic.
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In 2018, Yves Rocher was ranked the best e-commerce website by FEVAD. However, the company chose HRM and management practices that are different from those observed in supply chain activities: it practices generalized benevolence in its management and work relations. The purpose of this article is to observe the reality of this benevolence. Using a grounded methodology, our research not only led us to see in what ways this benevolence was present in the company’s practices, but also to identify the foundation that made this benevolence operative: a community dynamic.
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