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Even more than the globalization of exchanges, social and commercial interactions on the Internet, as well as their regulation, challenge the diversity of cultural and political models which were determined till then by the territorial sovereignty of Nations. The paper shows, through some examples, how norms are established on the Internet in multiple and heterogeneous ways, with a great diversity of mechanisms, arenas and actors taking part in the formatting of exchanges, distribution of resources, behavioral norms, market rules, technical standards. The authors identify some of the main stakes La Francophonie should seize in this field, and propose ideas to build a francophone approach of Internet governance, with the triple objective of consolidating democracy, being inclusive towards non Western countries and upholding plurilingualism.