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Since they refer, implicitly, to mechanistic models rooted in the manufacturing industries, most researchers in economy and management have scarcely giving account of some new phenomena emerging in the communication field, then spreading out in all the industrial sectors. At the opposite, the literature in communication, medias and culture did studied and characterized, for a long while, such situations which turn to be more and more frequent in industries and services ; yet authors hardly succeeded in transferring their analysis and bringing an issue in more general theoretical debates. The present paper aims at demonstrating the fertility of crossing perspectives. Such avenue of research contributes to refine and enrich the general theoretical frames and help to develop a more problematic analysis of situations taking place in communication fields. As an illustration, we use the case of project management and temporary systems in creative industries.