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The phenomenon of globalization, in conjunction with the economic and political transformations of recent decades, has involved the emergence of a new form of diplomacy that is driven by businesses in competitive markets. Business diplomacy has become indispensable, and is now established as a new means for economic leaders and public authorities to interact and develop relations. The importance of political and economic factors in the growth of a corporation is the product of international negotiations. However, in this context, the private sector has responsibilities in relation to issues of human rights and the conditions in host countries. To what extent can big business contribute to the development of this new diplomacy?