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The communication undertaken by NGOs is increasingly directed by both a marketing approach to soliciting donations and a lobbyist approach (which can be described as advocacy) to communicating with elected officials. The effectiveness of these persuasive approaches is not only questionable but also increasingly costly. Further, they subscribe to a managerial understanding of communication that is weakening our democracies. Such communication needs to be reconsidered in terms of the incommunication model. It should seek, by fully embracing an agonistic position, to return to a form of public-sphere communication that would develop rather than constrain the receiver’s capacity for free interpretation.