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We have explored the social representations of palliative care and euthanasia in the French press. Sixty-seven articles from four national daily newspapers ( Le Monde, Libération, Le Figaro, and La Croix) over a period of six months were analyzed. Each newspaper develops a particular strategy of communication. These strategies relate to the frequency of the articles, the place of each topic, the phenomena of propagation starting from singular cases (“the Humbert affair”) and the explicit orientation of the information. Semantic and ideological stakes guide the diffusion of information on palliative care and euthanasia. Healthcare workers must remain vigilant in facing the discourses conveyed by the media and their potential role in the therapeutic interaction.