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In this theoretical article, we ask the following question: how does Cornelius Castoriadis’ concept of the imaginary help to understand creativity in organizations and provide practical advice in this respect? In answering this question, we see creativity as embedded in the technical, social and organizational systems on which individuals depend, which themselves are constantly changing. We therefore evoke a creativity of the individual that is constantly different, because it is co-constructed with these technical, social and organizational systems, which change at the same rate. We consider many perspectives for work in management sciences interested in creativity. Indeed, the use of the concept of the Castoriadian imaginary not only makes it possible to harmonize many notions, but also to study creativity in organizations on a case-by-case basis. In order to clarify the theoretical points developed, we suggest a methodology for the study of creativity in organizations based on the concept of the imaginary; we propose a brief illustration of this through a case study.JEL Code: O310