The Effect of Rituals on the Brain
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86
Studies carried out by Dr. Naccache, a researcher into cognitive neuroscience, show that thought and memory paths are more complex than simple conduits of reason. Repeated gestures and all kinds of perceptions (either conscious or unconscious) leave lasting 'footprints' in various areas of the brain, and influence our thoughts and behaviour. These discoveries throw new light on the power of rituals which are common, but very poorly understood in the life of organisations.
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