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They are called ‘Moustache’, ‘Petite friture’, and ‘TH Manufacture’, and for the past ten years or so, a new generation of French design editors have been making a name for themselves in the design world. They have achieved recognition, for example, by showing their work in New York’s Museum of Modern Art (MoMA), winning a Wallpaper Design Award, being on display at Paris’ Bon Marché department store, and showcasing the talents they have brought to light. An example of one of these new design editors is La Chance which was created in 2012 by two thirty-year-olds, Jean-Baptiste Souletie and Louise Breguet. It resembles a start-up because of its culture and flexibility, has made a distinct position for itself in terms of its style, and targeted the international market straightaway. This emerging, dynamic profession can draw on support from both professional organisations and public authorities. This joint action helps to implement a strategy to encourage growth in this sector.