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From the end of the 1970s, in the face of rising unemployment, systems to help job-seekers find work were progressively developed. Research carried out during the mid-1990s, bearing on the written and oral productions of specialists in job-seeking revealed the notional space created by, on one side, a technical dimension that normalizes job-seekers' actions and, on the other, a behavioral dimension representing the model of the 'good job-seeker'. At the outset of the years 2000, rationalizing the 'profession of job-seeker' was followed by a second wave of rationalization which this time concerned more the consultants themselves, given that 'activating' the unemployed, i.e. the order to 'rapidly return to stable employment', became significant in policies to combat unemployment. Analyzing the 'professional jargon' of the consultants of a private employment agency shows the extent to which a managerial logics now weighs on them, since the results they obtain (number of people they place) represent politically sensitive data.