58

This article attempts to theorize the notion of resignification in discourse analysis based on propositions by Judith Butler and US linguists working in the field of gender and language studies. This theorization makes it possible to account for some technodiscursive practices on Web 2.0. It describes the origins of the notion, its use as a political practice of subversive repetition, and its semantico-pragmatic functioning as an operator inverting the values of an offensive word, before providing a theoretical definition of discourse analysis, based on a series of categorizing criteria. It then proposes a typology of native digital practices related to resignification in response to phenomena of discursive cyberviolence, based on three categories: enunciative recontextualization, analog publication, and the production of a cultural mechanism.